The short answer
Novoma scores 4.7 out of 5 from 7,157 reviews and replies to every negative review. Across ten products checked, it is the cheapest of our benchmarks on two: vitamin C powder, half the price of the previous leader, and turmeric at a similar dose. Its zinc is the best bisglycinate on price. On the other hand, it is clearly more expensive on creatine and omega-3. Its strength is the patented ingredient sold at a fair price; its weakness, the products where the raw material is the same everywhere.
What our price checks measured
| Product | Novoma | Best benchmark in our comparisons | Verdict |
|---|---|---|---|
| Vitamin C powder | 0.039 EUR per gram in 1 kg | 0.080 EUR, Dynveo | half the price |
| Magnesium | 0.174 EUR per 100 mg | 0.150 EUR, Nat&Form | 16% dearer, and partly as oxide |
| Zinc | 0.16 EUR per day for 15 mg | 0.12 EUR for 12.5 mg, Nutrimea | second, the best bisglycinate |
| Turmeric | 0.43 EUR per day | 0.57 EUR, Dynveo | cheaper, at a similar dose |
| Whey isolate | 61.20 EUR per kilo of protein | 76.03 EUR, Nutrimuscle isolate | the cheapest isolate, but not the cheapest whey |
| Vitamin D3 | 0.166 EUR per 1,000 IU | 0.15 EUR, Dynveo | slightly dearer |
| KSM-66 ashwagandha | 0.438 EUR per 600 mg | 0.332 EUR, Dynveo | 32% dearer |
| Marine collagen | 117.50 EUR per kilo | 79.80 EUR, Dynveo | 47% dearer |
| Omega-3 | 0.57 EUR per gram of EPA+DHA | 0.32 EUR, Nutrimuscle | 78% dearer |
| Creatine | 12.17 EUR per 100 g | 6.99 EUR, Dynveo | 74% dearer |
Where Novoma is the best
The cheapest vitamin C powder we have found
A kilo of pure L-ascorbic acid costs 38.90 EUR, or 0.039 EUR per gram: half the price of Dynveo in 250 g, which was first in our comparison. At 500 mg a day, that comes to about 7 EUR a year. The one-kilo pot lasts more than five years at this dose, which is its only practical limit.
Patented ingredients at a fair price
The zinc is a TRAACS bisglycinate, the same form as at Dynveo, for 0.16 EUR per day, the cheapest of the bisglycinates checked. The turmeric uses Meriva extract, a phospholipid form, at 99 mg of curcuminoids per capsule for 0.43 EUR per day. The native whey isolate, at 25 g of protein per serving, costs 61.20 EUR per kilo of protein: cheaper than Nutrimuscle’s isolate, even in 4 kg.
A well-placed magnesium, with a caveat
At 0.174 EUR per 100 mg, it is the second-cheapest magnesium in our price checks, behind Nat&Form at 0.150 EUR. And the page honestly states that the complex contains 80% bisglycinate and 20% magnesium oxide. The oxide makes it possible to pack 300 mg into three capsules, but it is less well tolerated digestively. Nat&Form, which is cheaper, offers a bisglycinate on its own: on this product, it comes out ahead.
Where it is too expensive
Creapure creatine is the same raw material at every brand: Novoma sells it at 12.17 EUR per 100 g, against 6.99 EUR at Dynveo in 1 kg, or 74% more. Its Epax omega-3 provides 1,400 mg of EPA and DHA per serving, which is good, but at 0.57 EUR per gram against 0.32 EUR at Nutrimuscle in the large format. On the Naticol collagen, the gap with Dynveo is 47%.
Two other points to know. Its vitamin D3 is dosed at 2,000 IU per day, or 50 µg, more than three times the adequate intake of 15 µg set by Anses, while staying below the limit of 100 µg: our comparison explains when this dosage is justified. Its KSM-66 ashwagandha is recommended at 1,000 mg per day, above the 600 mg used in clinical trials, for a plant that Anses advises against for several groups of people.
What customers say
| Indicator | Value |
|---|---|
| Average rating | 4.7 / 5 |
| Number of reviews | 7,157, of which 847 over twelve months |
| 5 stars | 81% |
| 4 stars | 13% |
| 3 stars | 3% |
| 2 stars | 1% |
| 1 star | 2% |
| Replies to negative reviews | 100%, within a week |
On the positive side: fast delivery, the perceived quality of the products, easy ordering and careful packaging. With 2% one-star reviews, this is the lowest rate of the brands we have measured.
On the negative side: occasional delays blamed on carriers, a few bottles damaged on delivery and rare order errors.
Who it is for, in practice
Yes for vitamin C powder, turmeric, whey isolate and zinc: on these products, our price checks put it in first place or just behind.
For magnesium, Nat&Form’s plain bisglycinate is cheaper and oxide-free.
Buy creatine, omega-3 and collagen elsewhere: the same raw material can be found 47 to 78% cheaper.
How we put this review together
We have not tested these products and we do not claim to have. This review draws on two verifiable sources.
Our own price checks. Ten Novoma products were checked on the brand’s official website, price and composition, then converted to the price of the active ingredient and compared with the benchmarks in our comparisons.
Aggregated customer reviews, checked on Trustpilot on 24/09/2026: rating, volume, star breakdown, recurring themes and reply rate to negative reviews. A customer review measures the buying experience, not how effective a supplement is.
Our sources
- Official website novoma.com, viewed on 24/09/2026: prices of variants, dosages, nutritional values and ingredients lists for ten products.
- Trustpilot, Novoma page, checked on 24/09/2026.
- Our comparisons of vitamin C, magnesium, zinc, turmeric, whey, vitamin D, ashwagandha, marine collagen, omega-3 and creatine.